Los Angeles is a town famous for its second acts, and now two of its recently rebooted fashion brands are coming together for a new production. L.A.-founded men’s wear brand Band of Outsiders is returning to its hometown for the first time since its recent reboot, with the launch of a pop-up shop and window at Fred Segal’s equally new Sunset Boulevard flagship in West Hollywood. Open from Feb. 8 to 18, the pop-up will be the only retailer in L.A. to sell Band’s spring collection, which was first shown during London Fashion Week Men’s in June.
The two brands — Band now based in London and Fred Segal’s executives now based in New York — came together through the Liberty trade fair. "Our merchandising and commercial director, Katharina Groborz, met Brian Nylas from Fred Segal through Eitan Braham from Liberty Fairs, in New York," said Daniel Hettmann, Band’s brand director. "Fred Segal and Band of Outsiders already had a great partnership in the past, so Katharina and Brian were especially excited about creating this new project together."
Fred Segal at 8500 Sunset Blvd. in West Hollywood. (Elizabeth Daniels Photography)